Privacy Policy

The Deli Kitchen Ltd (trading as The Little Deli)
Last Reviewed: 13 August 2026

1. Introduction

The Deli Kitchen Ltd (trading as The Little Deli) (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal information in a fair, transparent and secure manner.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us or otherwise interact with us.

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK data protection legislation.

 

2. Who We Are

Data Controller

The Deli Kitchen Ltd
Trading as The Little Deli

Suite 103
27 Railway Street
Chelmsford
Essex
CM1 1QS

Email: team@thelittledeli.uk

If you have any questions about this Privacy Policy or how we process your personal information, please contact us using the details above.

 

3. The Information We Collect

Depending on how you interact with us, we may collect the following personal information:

  • Name

  • If you are a business or parent

  • Nursery, school, business or organisation name

  • Job title (where provided)

  • Email address

  • Telephone number (where provided)

  • Details contained within your enquiry or correspondence

  • Any other information you choose to provide when contacting us

We may also automatically collect certain technical information when you visit our website, including:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Website usage information

  • Pages viewed

  • Time spent on pages

  • Referral source

  • Cookie identifiers (where consent has been given)

We do not knowingly collect personal information from children through this website.

 

4. How We Collect Your Information

We collect information when you:

  • Complete our contact form

  • Contact us by email

  • Communicate with us regarding our products or services

  • Visit and browse our website

  • Accept cookies through our cookie banner

  • Interact with our advertising or social media content (where applicable)

5. How We Use Your Information

We use your personal information to:

  • Respond to enquiries

  • Provide information about our products and services

  • Manage ongoing communications

  • Improve our website and customer experience

  • Monitor website performance and usage

  • Maintain the security of our website

  • Meet our legal and regulatory obligations

Where you have given your consent, we may also contact you with information about our products, services, promotions or updates. You can withdraw your consent or unsubscribe at any time.

 

6. Our Lawful Bases for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Legitimate Interests

  • Responding to enquiries

  • Managing business relationships

  • Improving our website and services

  • Maintaining website security

  • Preventing fraud

Contract
Where processing is necessary before entering into a contract or to fulfil contractual obligations.

Consent
Where you choose to receive marketing communications or consent to the use of non-essential cookies.

Legal Obligation
Where we are required to process personal information to comply with legal or regulatory requirements.

 

7. Marketing Communications

If you choose to receive marketing communications from us, we may occasionally send information about new products, services, promotions or other updates that we believe may be relevant to your business.

You may unsubscribe at any time by:

  • Clicking the unsubscribe link contained within our emails; or

  • Contacting us at team@thelittledeli.uk.

We will never send marketing communications where we are not legally permitted to do so.

 

8. Sharing Your Information

We do not sell, rent or trade your personal information.

We may share your information with trusted organisations that provide services on our behalf, including:

  • Website hosting providers

  • Shopify

  • Google Workspace

  • Website analytics providers

  • Professional advisers

  • IT support providers

  • Regulatory or law enforcement authorities where required by law

All third-party providers are required to process personal information securely and only in accordance with our instructions and applicable data protection legislation.

 

9. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, such as UK International Data Transfer Agreements, the UK Addendum to the European Commission’s Standard Contractual Clauses, adequacy regulations or other lawful transfer mechanisms required under UK data protection law.

 

10. Cookies and Analytics

Our website uses cookies and similar technologies to improve functionality, understand how visitors use our website and help us improve our services.

These technologies may include:

  • Google Analytics 4 (GA4)

  • Google Tag Manager

  • Meta Pixel

Where required by law, non-essential cookies will only be placed on your device after you have provided your consent.

Further information is available in our separate Cookie Policy.

 

11. Data Security

We take appropriate technical and organisational measures to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

These measures include appropriate access controls, secure systems, encryption where appropriate and regular monitoring of our systems.

While we take reasonable steps to protect personal information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

 

12. How Long We Keep Your Information

We retain personal information only for as long as necessary for the purposes for which it was collected.

Our standard retention periods are:

  • General enquiries: up to 24 months

  • Customer records: up to six years after the end of our business relationship where required for legal, tax or accounting purposes

  • Marketing records: until you withdraw your consent or unsubscribe, together with a limited record of your opt-out where necessary

  • Website analytics: in accordance with our analytics retention settings

Where information is no longer required, it will be securely deleted or anonymised.

 

13. Your Rights

Under UK data protection law, you have the right to:

  • Request access to your personal information

  • Request correction of inaccurate or incomplete information

  • Request erasure of your personal information in certain circumstances

  • Request restriction of processing

  • Object to processing based on legitimate interests

  • Withdraw consent where processing relies upon consent

  • Request the transfer of your information to another organisation where applicable

  • Object to direct marketing at any time

To exercise any of these rights, please contact us using the details provided in this policy.

We will normally respond within one calendar month.

 

14. Complaints

We are committed to handling any concerns about how we process personal information fairly and promptly.

If you have a concern or wish to exercise your data protection rights, please contact us in the first instance using the contact details provided in this Privacy Policy. We will investigate your concern and aim to respond as quickly as possible, and in any event within the timescales required by applicable data protection legislation.

If you remain dissatisfied after we have considered your concern, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

Website: https://ico.org.uk

 

15. Children’s Privacy

Our website and services are intended primarily for businesses, nurseries and professionals.

Although parents and carers may visit our website, we do not knowingly collect personal information from children. If we become aware that personal information relating to a child has been submitted to us without appropriate authority, we will take reasonable steps to delete it promptly.

 

16. Links to Other Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. We encourage you to read their privacy policies before providing any personal information.

 

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, technology, our services or our business practices.

The latest version will always be published on this page together with the date of the most recent revision.

 

18. Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact:

The Deli Kitchen Ltd (trading as The Little Deli)

Suite 103
27 Railway Street
Chelmsford
Essex
CM1 1QS

Email: team@thelittledeli.uk